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available june 11th


Her Big Idea is Haley Hoffman Smith's second book; exploring themes from creative ideation to the common pitfalls of entrepreneurship, the book underscores the big ideas of the greatest female entrepreneurs of our time with the overarching message that any woman, regardless of her age or level of experience, can too bring her idea to life. Featuring interviewees such as Headbands of Hope's Jessica Ekstrom and The Odyssey's Adrian France, a series of stories of favorite female-led companies such as Rent the Runway and Hint Water gesture to a new frontier of entrepreneurship. Hoffman Smith's extensive research, coupled with innovation strategy and expertise from Brown University professors and mentors, complete the book's task of becoming a guidebook for the next genHERation of entrepreneurs.