The Her Big Idea Fund

Half of Her Big Idea's proceeds will be donated to Hoffman Smith's Her Big Idea Fund in partnership with Brown University's Nelson Center for Entrepreneurship, which awards grants to women of all ages and backgrounds who apply with big ideas as according to the book's innovation stipulations - B for Blue Ocean Strategy and creativity over competition, I for Intelligent, alluding to a degree of market research and understanding of the target customer segment, and G for Grand, encouraging ideas that have never been done before. The grants seek to mitigate the risk associated with pursuing BIG ideas, to make entrepreneurship an accessible experience for people of all socioeconomic backgrounds.